Should You Market the Founder, the Recruiters or the Firm’s Brand? Whose name should be out front? For a lot of recruiting firms, that question gets surprisingly complicated. The founder has the experience, relationships, and reputation. The recruiters are the people clients and candidates actually work with. Meanwhile, the firm needs a recognizable identity that can eventually stand on its own. So, which one should your recruiting firm branding strategy prioritize? Cole Windler breaks it down in this article: https://recruiterswebsites.com/should-you-market-the-founder-the-recruiters-or-the-firms-brand/